Social Works
Integrated Marketing Campaign
Print Campaign Sketches
Thumbnails and concept sketches for print campaign featuring children working together to create.
Michael Jordan Statue
The children sculpting the famous Michael Jordan statue in front of the United Center.
Chicago Jazz
The children playing in a Chicago jazz band.
Willis Tower
The children painting a tall canvas of the Willis Tower.
OUTDOOR
Outdoor Campaign Sketches
The campaign would be integrated into various signifigant locations around Chicago.
United Center
Cutouts of the children are placed in front of the statue to create the illusion that they are currently sculping it with a photo op location marked.
Civic Opera House
A large banner is placed along the broad wall of the Civic Opera Building above the Chicago River.
Willis Tower
Billboard is placed in front of the Willis Tower featuring the team of children painting the landmark.
WEB
Outdoor Campaign Sketches
The campaign would be integrated into various signifigant locations around Chicago.
Facebook Square
Banner
Skyscraper
GUERILLA
Touchscreen Composer
A touchscreen would be located near the entrance of the Civic Theatre where users could compose songs for the animated jazz band to play. There would be an option to quickly receive an instagram code to upload the creation to their feed.
